@creative-iteration-loopRunning
Compressed a 5-day creative cycle into 24 hours. Held a 4× ROI on performance campaigns at scale.
Roughly 40 net-new ad concepts per week, one human in the loop.
claude · midjourney · n8n
№ 01 · Portfolio2026 · v3
Hi, I'm Apoorv.
Performance, run by a marketer who ships.
Most recently CMO at BetterPic, where I co-built the GTM with a four-person team and scaled the company from $1K to $270K MRR in 17 months. I run marketing out of a Git repo: the prompts, the webhooks, the automations, all mine to fix when they break at 1am.
Apoorv SharmaEx-CMO · BetterPic
Learnings · from the field
All learnings- New9 min
How to build a marketing team out of Grok Bots
A one-person DTC team can now run research, copy, creative, landers, media buying and reporting as a fleet of narrow bots that each read a shared skills library. Here's the order to build it in, based on a playbook by Krste Kovaceski.
Read - Featured13 min
The marketing agent architecture I'd actually build in 2026
Most 'marketing agents' you see online are Zapier workflows with a fresh coat of paint. A real one is code in the cloud, wired to a data warehouse, making decisions off live business data with a feedback loop. Here's the architecture I'd actually build, plus the gotchas that get most people's Facebook Ads accounts banned.
Read - New13 min
The Google Ads shifts I'm running in 2026
Google Ads has moved on a lot in the last 12 months. The strategies that carried accounts through 2024 are quietly costing money now. Here are the six shifts I've made across the accounts I run, plus the one attribution gap that changes how you should read every number Google shows you.
Read - Featured12 min
Marketing in 2026: if it's easy, it doesn't work
Everything got easier and nothing works anymore. The marketing playbook that worked in 2022 assumes there's space in the market, and there isn't. The only marketing that lands in 2026 is the marketing you actively don't want to do. Here's the pattern, and the three moves that still cut through.
Read - Must read9 min
How I'd build a content refresh engine for AI search
Weekly SEO refresh cadences aren't built for AI search. Here's the engine I'd build: mention-vs-citation gap monitoring, three-factor candidate ranking, context-rich refresh briefs tied to specific decline signals, and a compliance loop that doesn't break the cycle.
Read - Must read18 min
My Meta ads creative strategy for 2026: Full playbook
Creative is the lever that decides whether Meta Ads compound or bleed in 2026. This is the full system I run: portfolio thinking, concept architecture, persona work, angles, hooks, ad-set structure, volume math, and the AI-native production pipeline behind it.
Read
№ 02The numbers · from the résumé
- Watch the case study
- $3M/yrPaid managed at peakSaaSmic · 1.9× LTV on the top account
- $1K → $270KMRR in 17 monthsBetterPic · Jan 2024 → May 2025
- 300+Structured A/B testsCreative, LPs, audience, offer
- 8AI agents in productionTripled throughput · freed 30 hrs/wk
My worklife over the years
Companies I’ve driven work for
№ 03b · Receipts
Why companies trust me
№ 03 · Selected Work
The receipts, in chronological order.
Five engagements, 9+ years, one through-line: performance systems that hold up when scale hits.
Verified · résumé
YearsEngagementWhat happenedThe number
- 2023–2026Featured
BetterPic
Head of Growth → CMORead the story$1K → $270K MRR in 17 months. Rebuilt the marketing function on 8 AI agents.
- 4× ROI on paid
- $2.5M Seed raised
$1K → $270KMRR in 17 months - 2023–2025
SaaSmic
Senior Growth Marketing ManagerManaged a $3M/yr paid account at ~1.9× LTV. Automated QA, pacing, and reporting.
- $250K/yr Second account · 3× ROI
- 1.5–2.5× CVR lift on high-ticket funnels
$3M/yrTop account · 1.9× LTV - 2020–2023
Market 8
Senior Performance Marketing Manager8 B2B SaaS accounts at ~2.4× ROI. 60+ tests. 40+ landing-page rebuilds.
- 60+ A/B tests · ~86% avg CVR lift
- 40+ Landing pages · 300%+ conversion lift
~2.4×Portfolio ROI · 8 accounts - 2019–2020
StoryXpress
Inbound Marketing Manager8,000+ paid users supported. AppSumo campaign that brought 30,000+ new users for a Loom competitor.
- 230% Landing-page CVR growth
- 30,000+ AppSumo users acquired
8,000+Paid users supported - 2018–2019
Znbound (formerly Inbound Mantra)
Inbound Marketing AssociateGrew DemandFarm from $500K to $2.5M ARR in 8 months. Contributed to work recognized with a HubSpot Impact Award.
- 300%+ Traffic · 150%+ lead growth
- HubSpot Impact Award · contributor
$500K → $2.5MDemandFarm ARR in 8 months
Total · 5 engagements · 2018 → 2026Full résumé
№ 04 · Recommendations
What people who've worked with me say.
…he's so much more than a tactical marketer. He also has strong strategic skills and is able to advise clients and deliver long-lasting results.Read in full +Close −
Smart, logical and patient, Apoorv has an enquiring mind supplemented by plenty of experience gained across SEO, PPC and CRO for many SaaS and non-SaaS clients. But he's so much more than a tactical marketer. He also has strong strategic skills and is able to advise clients and deliver long-lasting results.
View on LinkedIn
Paul StephensonFractional CMO for B2B Tech · Marketing Coach & AuthorPaul managed Apoorv directly at Market 8
- Aug 2026
If your next hire isn't Apoorv when looking to grow your business, I don't know what you are doing.
Read in full +Close −
Apoorv is a one of a kind profile you need in your team. Not only from the skills side (gets things done) but also from the people side ( awesome person and very good dancer 🕺). He brings a great energy into the team while getting things done. If your next hire isn't Apoorv when looking to grow your business, I don't know what you are doing.
View on LinkedIn
Ricardo GhekiereBetterPic · Patricia — make your team AI native, in Slack and TeamsRicardo managed Apoorv directly - Mar 2023
Apoorv is one of those rare gems that any team would be lucky to have.
Read in full +Close −
Apoorv joined the team as a growth marketer. He displayed high involvement, quality, and dedication and quickly transitioned to a senior performance marketer. Apoorv always goes the extra mile to ensure the clients get the best results and communicates efficiently with his team to keep everything in check. He uses his analytical and critical thinking ability to create a clear roadmap for his clients and follow through with all the implementation details. He also follows through to adjust any strategy based on the data he gathers. He's a team player at heart, very laid back, and very thorough at the same time. He leads the weekly calls with his clients and acts as a great advisor to them. Apoorv is one of those rare gems that any team would be lucky to have.
View on LinkedIn
Sandra GhaouiSystems Thinker & Builder · Operations, Projects & Organizational DevelopmentSandra managed Apoorv directly at Market 8 - Jul 2020
He single handedly led growth initiatives for DemandFarm, one of Inbound Mantra's top success story.
Read in full +Close −
Apoorv was an associate at Inbound Mantra where I've seen him quickly take on new responsibilities and challenges while having the time to take on everyday marketing tasks with ease. By inheriting tasks like paid and organic campaign analytics, marketing automation and SEO— which are the core of inbound marketing -- he's made our client delivery much more agile. He single handedly led growth initiatives for DemandFarm, one of Inbound Mantra's top success story. Apoorv is as great a person and his next employer will be happy to have him.
View on LinkedInRCRajagopalan ChandrashekarInbound Mantra · former managerRajagopalan managed Apoorv directly at Inbound Mantra - Aug 2020
…getting us sales qualified leads which turned into 6 new hotel projects for us.
Read in full +Close −
Apoorv did a great job growing Sansha Spas company presence online in terms of getting us sales qualified leads which turned into 6 new hotel projects for us. He started working with me as an intern and went onto being an executive to grow Sanshas revenue in the Indian market. The role included changing from legacy systems to online, create digital strategies and close leads, and later expanded his role into branding and innovation. He also diligently ensured that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Apoorv will achieve great things in his career as he is a lifelong learner.
View on LinkedIn
Sangeeta SharmaFounder & Managing Director · Sansha (first luxury spa chain of India)Sangeeta managed Apoorv directly at Sansha Spas
№ 05 · How I work with AI
My AI agents, running in production.
“AI-native” gets thrown around a lot. These are the 6 loops I run. They don't stop when I close the laptop.
See the full tool stack- @aeo-comparison-engineRunning
~30 high-intent comparison pages compounding month-over-month.
Pages that rank in Google and get cited by LLMs.
apify · claude · cursor - @lifecycle-personalization-loopRunning
Lifted account creation and purchases 1.6× from existing traffic.
Per-segment onboarding without manual templates.
segment · claude · customer.io - @aeo-monitorRunning
Catches ranking and citation drops in days instead of a monthly audit.
Weekly sweep. Rank and citation drops reach me before anyone else notices.
apify · perplexity · claude · n8n - @landing-page-experimentation-loopRunning
3–4× the test velocity of a manual CRO function. Just me.
Tests go live every week. A real CRO team's pace, without the headcount.
claude · cursor · vercel - @customer-feedback-loopRunning
Runs itself. Themes land in Linear the same week they emerge.
Voice of customer, synthesized nightly.
grain · fathom · claude · linear
№ 06 · Get in touch
Looking for the next
AI marketing seat.
Actively interviewing for CMO, Head of Marketing, Growth, and Performance Marketing roles in B2B SaaS.
Talk to me
Play me
Apoorv Sharma© 2026 · v4