Hi, I'm Apoorv.
Most recently CMO at BetterPic, where I co-built the GTM with a four-person team and scaled the company from $1K to $270K MRR in 17 months. Eight years ago I left my family's spa business with no marketing experience. What I've gone deep on since: taste, the one part of B2B distribution AI still can't do for you.
Creative is the lever that decides whether Meta Ads compound or bleed in 2026. This is the full system I run: portfolio thinking, concept architecture, persona work, angles, hooks, ad-set structure, volume math, and the AI-native production pipeline behind it.
Every AI startup is about to relearn what Snapchat figured out 15 years ago: software features are cheap to copy. Distribution, ecosystems, and hardware are the moats that actually hold. Here's how I think about it in 2026.
A Google Ads setup that targets people already browsing your competitors' sites. Direct conversions look mediocre. Every other campaign in the account starts performing better. Here's the exact wiring.
Five engagements, 8+ years, one through-line: performance systems that hold up when scale hits.
$1K → $270K MRR in 17 months. Rebuilt the marketing function on 8 AI agents.
Joined as the first growth hire, promoted to CMO in Sep 2025. Owned global paid acquisition (Google, Meta, YouTube), CRO, and lifecycle. Stood up 8 AI agents covering the jobs I ran by hand as Head of Performance, tripling execution throughput while saving ~30 hours a week and two headcount. Work I owned drove 50% of company revenue.
Managed a $3M/yr paid account at ~1.9× LTV. Automated QA, pacing, and reporting.
8 B2B SaaS accounts at ~2.4× ROI. 60+ tests. 40+ landing-page rebuilds.
8,000+ paid users supported. AppSumo campaign that brought 30,000+ new users for a Loom competitor.
Grew DemandFarm from $500K to $2.5M ARR in 8 months. Contributed to work recognized with a HubSpot Impact Award.
"Smart, logical and patient, Apoorv has an enquiring mind supplemented by plenty of experience gained across SEO, PPC and CRO for many SaaS and non-SaaS clients. But he's so much more than a tactical marketer. He also has strong strategic skills and is able to advise clients and deliver long-lasting results."
Paul managed Apoorv directly at Market 8
"Apoorv joined the team as a growth marketer. He displayed high involvement, quality, and dedication and quickly transitioned to a senior performance marketer. Apoorv always goes the extra mile to ensure the clients get the best results and communicates efficiently with his team to keep everything in check. He uses his analytical and critical thinking ability to create a clear roadmap for his clients and follow through with all the implementation details. He also follows through to adjust any strategy based on the data he gathers. He's a team player at heart, very laid back, and very thorough at the same time. He leads the weekly calls with his clients and acts as a great advisor to them. Apoorv is one of those rare gems that any team would be lucky to have."
"Apoorv was an associate at Inbound Mantra where I've seen him quickly take on new responsibilities and challenges while having the time to take on everyday marketing tasks with ease. By inheriting tasks like paid and organic campaign analytics, marketing automation and SEO— which are the core of inbound marketing -- he's made our client delivery much more agile. He single handedly led growth initiatives for DemandFarm, one of Inbound Mantra's top success story. Apoorv is as great a person and his next employer will be happy to have him."
"Apoorv did a great job growing Sansha Spas company presence online in terms of getting us sales qualified leads which turned into 6 new hotel projects for us. He started working with me as an intern and went onto being an executive to grow Sanshas revenue in the Indian market. The role included changing from legacy systems to online, create digital strategies and close leads, and later expanded his role into branding and innovation. He also diligently ensured that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Apoorv will achieve great things in his career as he is a lifelong learner."
"AI-native" gets thrown around a lot. This is what it actually looks like for me: the tools I run, what I use them for, and three loops I've put into production. No mystique.
ReasoningStrategy docs, GTM positioning, comparison-page drafts, copy critique.
ReasoningCAC/LTV reasoning, ad-account anomaly detection.
OpsLanding pages, tracking scripts, internal dashboards. I ship code.
AutomationAd-creative pipelines, lead enrichment, lifecycle triggers.
ResearchSERP and competitor scraping feeding into LLM analysis loops.
CreativeAd creative and storyboard variation for paid social testing.
DataMarketing source of truth that feeds LLM analytics.
ResearchReal-time research for content briefs and competitive intel.
Roughly 40 net-new ad concepts per week, one human in the loop.
Compressed a 5-day creative cycle into 24 hours. Held a 4× ROI on performance campaigns at scale.
Pages that rank in Google and get cited by LLMs.
~30 high-intent comparison pages compounding month-over-month.
Per-segment onboarding without manual templates.
Lifted account creation and purchases 1.6× from existing traffic.
Actively interviewing for CMO, Head of Marketing, Growth, and Performance Marketing roles inside $1M–$10M ARR B2B SaaS. Also open to advising 1–2 early-stage teams. If any of that fits — short emails get replies fastest.