Apoorv Sharma
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Apoorv Sharma

Performance Marketing Manager | Global GTM and Paid Strategist (B2B + B2C)

+91 99998 82231 · apoorv.sharma92@gmail.com · linkedin.com/in/apoorv28 · Remote (global) · New Delhi, India

Summary

  • Performance marketer with 8+ years hands-on across paid search, paid social, and full-funnel user acquisition for B2C and B2B products in US, EU, and global markets, in-house and agency side.
  • Managed $3M/year returning ~1.9× in lifetime value for paid channels primarily search, and earlier led a portfolio of 17 B2B SaaS accounts at ~2.4× ROI.
  • Built the paid acquisition engine behind a consumer AI product that grew from ~$1K/month to ~$270K/month in 17 months and raised $2.5M; go-to-market work I owned drove 50% of company revenue.
  • Prototypes custom LLM agents and no-code workflows on n8n, Make, and Zapier to speed up creative testing and campaign QA, with human review before anything changes spend.

Skills

Paid channels: Google Ads (Search, PMax, YouTube), Meta, LinkedIn, X, Bing; user acquisition across web and app, bid strategy, budget pacing, geo expansion, platform partner management.

Measurement and BI: GA4, Google Tag Manager, Search Console, Looker Studio, Tableau; conversion tracking, dashboards by geo and channel, and geo holdout testing.

Experimentation: 300+ structured A/B tests across creative, landing pages, audience, and offer; test design, read-out, and rollout into repeatable playbooks.

AI and automation: Custom LLM skills and AI-driven workflows to automate tasks, with 8 agents supporting daily execution.

CRO and lifecycle: 50+ landing pages rebuilt and tested to improve conversion rates by more than 80% in some cases; HubSpot workflows, lifecycle triggers, funnel diagnosis from click to activation.

Work Experience

BetterPic

Venture-funded consumer AI platform · B2B + B2C

Grew revenue from ~$1K/month (Jan 2024) to ~$270K/month (May 2025) with paid acquisition and SEO as the primary channels, driving 50% of company revenue.

Chief Marketing Officer · Sep 2025 – Jul 2026 · Remote (US / EU)

  • Rebuilt the marketing function on AI agents: stood up 8 agents covering the jobs I had run by hand as Head of Performance, tripling execution throughput while saving ~30 hours a week and two headcount we would otherwise have hired.
  • Owned global paid acquisition across Google Ads, Meta, and YouTube, opening new geos while holding ROI targets.
  • Turned winning creative, audience, and landing page tests into playbooks that rolled into new markets, and reported channel performance and risks to the founding team weekly.

Head of Performance / Growth · Nov 2023 – Sep 2025 · Belgium / Remote

  • Owned the go-to-market motion behind that growth: Google Ads as the primary channel, SEO secondary, plus CRO and messaging.
  • Ran the paid search and paid social programs at 4× ROI, using a weekly experimentation cadence across creative, audience, and bid strategy.
  • Lifted funnel conversion through landing page testing, analytics instrumentation, and lifecycle triggers on a consumer purchase flow.

SaaSmic

B2B SaaS marketing agency

Senior Growth Marketing Manager · Apr 2023 – Jul 2025 · Belgium

  • Managed a paid account at $3M/year across multiple markets and currencies, returning ~1.9× in lifetime value.
  • Ran a $250K/year account at 3× ROI, returning $750K annually on a high-gross-margin product.
  • Built Looker Studio reporting across the account portfolio so channel spend read against pipeline and revenue instead of platform-reported conversions.
  • Automated campaign QA, budget pacing alerts, and weekly client reporting with Zapier and Make, which freed hours each week for experimentation across the client portfolio.
  • Led CRO and landing page rebuilds that moved conversion rates 1.5 to 2.5× on high-ticket funnels.
  • Founding member for BetterPic with the SaaSmic team as an in-house product bet (concurrent role above).

Market 8

SaaS marketing agency · Miami, FL

Senior Performance Marketing Manager (promoted from Senior Performance Marketer) · Nov 2020 – Mar 2023 · Remote / Hybrid

  • Led paid media across a portfolio of 8 B2B SaaS client accounts at ~2.4× ROI while cutting cost per acquisition at scale.
  • Owned SEM across Google, LinkedIn, Facebook, and X at ~$60K/month.
  • Ran 60+ A/B tests across campaigns and landing pages, lifting average conversion rate ~86%; rebuilt 40+ landing pages for 300%+ more conversions.
  • Built the reporting layer in Looker Studio and HubSpot so clients saw spend, pipeline, and revenue by channel in one view.

StoryXpress

B2B video SaaS

Inbound Marketing Manager · Nov 2019 – Apr 2020 · Gurgaon, India

  • Omni-channel campaigns and lifecycle automation for 8,000+ paid users; 230% conversion growth on landing pages.
  • Spearheaded an AppSumo campaign that brought in 30,000+ new free and paid users for a competing product to Loom.

Znbound

Formerly Inbound Mantra · HubSpot partner agency

Inbound Marketing Associate · Nov 2018 – Jul 2019 · New Delhi, India

  • Grew DemandFarm from $500K to $2.5M ARR in 8 months through paid strategy and SEO; agency won a HubSpot Impact Award the year after for the growth.
  • Delivered 300%+ traffic growth and 150%+ lead growth for B2B clients.

Awards

  • CMO of the Year · DMAT Conference, Dubai · 2025
  • HubSpot Impact Award · contributor · Inbound Mantra / Znbound (year after DemandFarm growth)

Education

University of Delhi — Bachelor of Commerce (B.Com.), Business

Certifications

  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
  • HubSpot Automation
  • HubSpot Inbound Marketing

Languages

English (fluent) · Hindi (native)