Apoorv Sharma

Chief Marketing Officer | B2B SaaS Growth | Performance Marketing Leader | AI-Native Growth Operator

Gurugram, India · apoorv.marketing@gmail.com · +91 99998 82231 · linkedin.com/in/apoorv28 · www.apoorv.work

Professional Summary

Former CMO who built the paid acquisition, SEO, and AEO engine behind a consumer AI product that grew from ~$1K to ~$270K in monthly revenue in 17 months and raised $2.5M. The go-to-market motion I owned drove 50% of company revenue.
9+ years hands-on in performance marketing, user acquisition, paid search, and paid social, running full-funnel GTM and CRO for B2C and B2B products across US, EU, and global markets. Started by heading growth in my family's business.
Consistent return at scale: $3M/year in managed spend at ~1.9x lifetime value at the agency SaaSmic, ~2.4x across 8 B2B SaaS accounts at Market 8, and 4x ROI on consumer paid at BetterPic. Runs marketing ops on LLM agents, with human review before spend changes.

Work Experience

Bennu

Customer-led growth for AI companies

Founder · Jul 2026 – Present

Early stage, exploring a customer-led growth system that helps AI companies find product-market fit from customer zero and keep customers as they scale. 100+ on the waitlist ahead of launch.

BetterPic

Venture-funded consumer AI platform, B2B + B2C

Chief Marketing Officer · Sep 2025 – Jul 2026

Led a team of 4 and owned a $150K/month global paid budget across Google Ads, Meta, and YouTube, opening new geos at target ROI.
Partnered with finance on budgets and forecasts, and built the channel revenue and risk reporting for investor and board updates.
Built 8 AI agents automating core marketing workflows, tripling execution throughput and freeing 30 hours a week, which went into expanding revenue from existing B2B customers through customer marketing.

Runflow

AI image model API, Delaware (remote)

Performance Marketing Manager, Consulting · Mar 2026 – Jun 2026

Built a consistent sign-up engine that grew sign-ups 300% through AEO and paid ads, run by AI agents across YouTube, SEO, AEO, Google Ads, Bing Ads, and CRO that shipped website updates every 12 hours.

BetterPic

Venture-funded consumer AI platform, B2B + B2C

Head of Performance / Growth · Nov 2023 – Sep 2025

Built the go-to-market motion from launch, led by Google Ads with SEO, AEO, CRO, and messaging, and took it into new markets.
Scaled paid search and paid social to 4x ROI through weekly A/B testing across creative, audience, and bid strategy, plus lifecycle triggers on a consumer purchase flow.

SaaSmic

B2B SaaS marketing agency, incubated BetterPic

Senior Growth Marketing Manager · Apr 2023 – Jul 2025

Managed a $3M/year paid account across multiple markets and currencies, delivering 1.9x lifetime value return on ad spend; ran a second account at $250K/year and 3x ROI.
Built Looker Studio reporting that read spend against pipeline and revenue, and automated campaign QA, budget pacing alerts, and weekly client reporting.
Led CRO and landing page rebuilds that lifted conversion rates 1.5x to 2.5x on high-ticket funnels.

Market 8

SaaS marketing agency, Miami FL

Senior Performance Marketing Manager · Nov 2020 – Mar 2023

Led paid media across 8 B2B SaaS accounts at ~2.4x ROI, owning SEM across Google, LinkedIn, Facebook, and X at ~$60K/month.
Ran 60+ A/B tests, lifting average conversion rate 86%; rebuilt 40+ landing pages for a 300%+ conversion lift.

Earlier Career

StoryXpress · B2B video SaaS · Inbound Marketing Manager, Nov 2019 – Apr 2020. Led the AppSumo campaign that brought in 30,000+ new users; grew landing page conversions 230%.

Znbound · HubSpot partner agency · Inbound Marketing Associate, Nov 2018 – Jul 2019. Grew DemandFarm from $500K to $2.5M ARR in 8 months via paid and SEO, contributing to a HubSpot Impact Award.

Sansha Spas · Family business, spas in 9 five-star hotels · Head of Growth, Mar 2013 – Oct 2018. Ran B2B partnerships with hotel owners and GMs, and built loyalty programs for 100+ staff.

Awards

CMO of the Year · DMAT Conference, Dubai · 2025
HubSpot Impact Award · contributor · Znbound (formerly Inbound Mantra)

Skills

Growth & Performance: Performance Marketing, User Acquisition, Paid Search, Paid Social, CRO, Full-Funnel GTM, Customer Marketing, Revenue and Pipeline Reporting, Bid Strategy, Budget Pacing, Geo Expansion, AEO, Performance Max (PMax)

Tools & Platforms: Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, GA4, Google Tag Manager, Looker Studio, HubSpot, n8n, Make, Zapier

AI & Automation: Custom LLM agents, no-code workflow design, campaign QA automation, lifecycle triggers, creative testing systems

Education & Certifications

University of Delhi · Bachelor of Commerce (B.Com.), Business

Digital Analytics for Marketing Professionals · HubSpot Marketing Automation · HubSpot Inbound Marketing

Languages: English (fluent), Hindi (native)