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Aboutthe short and the long

A short version,
and a longer one.

The short version: I run growth for B2B SaaS. Most recently CMO at BetterPic, where we scaled from $1K to $270K MRR in 17 months with a four-person team. I take companies from $1M to $10M ARR. Owner's mindset, deep focus, no hype.

The longer version: I spent five years running operations in my family's spa business in Delhi. My mother built the first luxury spa in India. It was real work, I was good at it (sales, ops, hiring, the full owner grind), and I was completely under-applied.

In 2018, with my wife's support, I took an associate role at a HubSpot partner agency in Delhi. The first year was 12-hour days on a salary I'd rather not remember. I helped scale a SaaS client from $500K to $2.5M ARR in 8 months and contributed to work the agency was later recognized for with a HubSpot Impact Award. I thought I'd figured it out.

I hadn't.

The next year I joined a video SaaS, throttled my effort, and was let go after seven months. I spent the next six with almost no income. At one point I had $50 in my bank account. It's the most useful season I've ever had (I know how that reads; it's still true).

The lesson became the operating rule: the standard is internal, not granted by an employer. Be sincere, be credible, stay focused, ask for what you need.

From there the line went up. Market 8 (US agency, global B2B SaaS clients, ~$60K/month in SEM I owned across a portfolio of 8 accounts at ~2.4× ROI). SaaSmic ($3M/yr on the top paid account at 1.9× LTV, a team on the same wavelength). And BetterPic, the product we built from $1K to $270K MRR in 17 months on $2.5M raised — where I was promoted to CMO in 2025 and named CMO of the Year at the DMAT Conference in Dubai the same year.

I run growth like an owner because for five years I was one. That's the through-line.

What changes when we work together
  • 01

    FromFunnel that runs on vibes

    ToInstrumented end-to-end, every step a hypothesis

  • 02

    FromHeadcount-led marketing org

    ToAI-leveraged team that ships faster with fewer people

  • 03

    FromPaid acquisition that drifts month-to-month

    ToPredictable unit economics at scale

  • 04

    FromContent that gets ignored

    ToPages that rank in Google and get cited by LLMs

At a glance
Based
New Delhi · Remote · Global
Operating since
2018 · 8+ years
Scaled
BetterPic · SaaSmic · Market 8 · StoryXpress · Znbound
Specialty
AI-native paid + growth for B2B SaaS
Awards
CMO of the Year · DMAT Dubai 2025 · HubSpot Impact Award (contributor)
Languages
English (fluent) · Hindi (native)
Where I play

Specific
leverage.

Most marketers compete on what the market already pays for. I compete where three things overlap: what the market needs, what I've gone deep enough on that it can't be taken off my plate, and what I can communicate clearly enough that the work compounds even when I'm not in the room.

The sweet spot is the intersection. It's the only place worth playing.

  1. 01
    The market

    Where I'm pointed.

    B2B SaaS between $1M and $10M ARR, fighting for distribution against AI-native incumbents with smaller teams and faster loops. The bar moved. Most playbooks haven't.

  2. 02
    The knowledge

    Where I've gone deep.

    Paid acquisition, AEO, and agent-driven marketing ops, applied inside visual and vertical SaaS. The specific muscle of getting a creative concept from brief to live ad in 24 hours, and a comparison page from draft to LLM citation in two weeks.

  3. 03
    The leverage

    How I package it.

    Public frameworks, open workbooks, production prompts. Specific knowledge that lives in a Notion doc dies with the project. Specific knowledge that lives in public earns interest.

Generic skills get you in the room. Specific leverage is why you're invited back.