A short version,
and a longer one.
The short version: I run growth for B2B SaaS. Most recently CMO at BetterPic, where we scaled from $1K to $270K MRR in 17 months with a four-person team. I take companies from $1M to $10M ARR. Owner's mindset, deep focus, no hype.
The longer version: I spent five years running operations in my family's spa business in Delhi. My mother built the first luxury spa in India. It was real work, I was good at it (sales, ops, hiring, the full owner grind), and I was completely under-applied.
In 2018, with my wife's support, I took an associate role at a HubSpot partner agency in Delhi. The first year was 12-hour days on a salary I'd rather not remember. I helped scale a SaaS client from $500K to $2.5M ARR in 8 months and contributed to work the agency was later recognized for with a HubSpot Impact Award. I thought I'd figured it out.
I hadn't.
The next year I joined a video SaaS, throttled my effort, and was let go after seven months. I spent the next six with almost no income. At one point I had $50 in my bank account. It's the most useful season I've ever had (I know how that reads; it's still true).
The lesson became the operating rule: the standard is internal, not granted by an employer. Be sincere, be credible, stay focused, ask for what you need.
From there the line went up. Market 8 (US agency, global B2B SaaS clients, ~$60K/month in SEM I owned across a portfolio of 8 accounts at ~2.4× ROI). SaaSmic ($3M/yr on the top paid account at 1.9× LTV, a team on the same wavelength). And BetterPic, the product we built from $1K to $270K MRR in 17 months on $2.5M raised — where I was promoted to CMO in 2025 and named CMO of the Year at the DMAT Conference in Dubai the same year.
I run growth like an owner because for five years I was one. That's the through-line.
- 01
FromFunnel that runs on vibes
To→ Instrumented end-to-end, every step a hypothesis
- 02
FromHeadcount-led marketing org
To→ AI-leveraged team that ships faster with fewer people
- 03
FromPaid acquisition that drifts month-to-month
To→ Predictable unit economics at scale
- 04
FromContent that gets ignored
To→ Pages that rank in Google and get cited by LLMs
- Based
- New Delhi · Remote · Global
- Operating since
- 2018 · 8+ years
- Scaled
- BetterPic · SaaSmic · Market 8 · StoryXpress · Znbound
- Specialty
- AI-native paid + growth for B2B SaaS
- Awards
- CMO of the Year · DMAT Dubai 2025 · HubSpot Impact Award (contributor)
- Languages
- English (fluent) · Hindi (native)
Specific
leverage.
Most marketers compete on what the market already pays for. I compete where three things overlap: what the market needs, what I've gone deep enough on that it can't be taken off my plate, and what I can communicate clearly enough that the work compounds even when I'm not in the room.
The sweet spot is the intersection. It's the only place worth playing.
- 01The market
Where I'm pointed.
B2B SaaS between $1M and $10M ARR, fighting for distribution against AI-native incumbents with smaller teams and faster loops. The bar moved. Most playbooks haven't.
- 02The knowledge
Where I've gone deep.
Paid acquisition, AEO, and agent-driven marketing ops, applied inside visual and vertical SaaS. The specific muscle of getting a creative concept from brief to live ad in 24 hours, and a comparison page from draft to LLM citation in two weeks.
- 03The leverage
How I package it.
Public frameworks, open workbooks, production prompts. Specific knowledge that lives in a Notion doc dies with the project. Specific knowledge that lives in public earns interest.
Generic skills get you in the room. Specific leverage is why you're invited back.