Back to home
Aboutthe short and the long

Husband, Digital Nomad
& an Athlete.

Apoorv Sharma
Apoorv Sharma
Apoorv Sharma

The short version: I run growth for B2B SaaS. Most recently CMO at BetterPic, where we scaled from $1K to $270K MRR in 17 months with a four-person team. Owner's mindset, deep focus, no hype.

The longer version: I spent five years running operations in my family's spa business in Delhi. My mother built the first luxury spa in India. It was real work, I was good at it (sales, ops, hiring, the full owner grind), and I was completely under-applied.

Apoorv Sharma — somewhere between the spa years and the SaaS years

In 2018, with my wife's support, I took an associate role at a HubSpot partner agency in Delhi. The first year was 12-hour days on a salary I'd rather not remember. I helped scale a SaaS client from $500K to $2.5M ARR in 8 months and contributed to work the agency was later recognized for with a HubSpot Impact Award. I thought I'd figured it out.

I hadn't.

Apoorv Sharma

The next year I joined a video SaaS, throttled my effort, and was let go after seven months. I spent the next six with almost no income. At one point I had $50 in my bank account. It's the most useful season I've ever had (I know how that reads; it's still true).

The lesson became the operating rule: the standard is internal, not granted by an employer. Be sincere, be credible, stay focused, ask for what you need.

From there the line went up. Market 8 (US agency, global B2B SaaS clients, ~$60K/month in SEM I owned across a portfolio of 8 accounts at ~2.4× ROI). SaaSmic ($3M/yr on the top paid account at 1.9× LTV, a team on the same wavelength). And BetterPic, the product we built from $1K to $270K MRR in 17 months on $2.5M raised — where I was promoted to CMO in 2025 and named CMO of the Year at the DMAT Conference in Dubai the same year.

I run growth like an owner because for five years I was one. That's the through-line.

What changes when we work together
  • 01

    FromFunnel that runs on vibes

    To→ Instrumented end-to-end, every step a hypothesis

  • 02

    FromHeadcount-led marketing org

    To→ AI-leveraged team that ships faster with fewer people

  • 03

    FromPaid acquisition that drifts month-to-month

    To→ Predictable unit economics at scale

  • 04

    FromContent that gets ignored

    To→ Pages that rank in Google and get cited by LLMs

Apoorv Sharma
the operator, off-duty
At a glance
Based
Gurugram · Remote · Global
Experience
9+ years
Scaled
BetterPic · SaaSmic · Market 8 · StoryXpress · Znbound
Specialty
AI-native paid + growth for B2B SaaS
Awards
CMO of the Year · DMAT Dubai 2025 · HubSpot Impact Award (contributor)
Languages
English (fluent) · Hindi (native)
The passport

44 countries.
814 days on the road.

A decade of remote work with the laptop as the office. Different timezones, different food, same operating rhythm. Perspective compounds — same as everything else.

INDIA · INDIA · IND'92
★ ENTRY ★UAE'25
ADMITTEDUSA'23
UNITED KINGDOM · UNITED KINGDOM · GBR'22
★ ENTRY ★THA'24
INDONESIA · INDONESIA · IDN'24
ADMITTEDVNM'23
JAPAN · JAPAN · JPN'25
★ ENTRY ★SGP'22
ADMITTEDFRA'24
SPAIN · SPAIN · ESP'23
★ ENTRY ★PRT'25
TURKEY · TURKEY · TUR'22
ADMITTEDMEX'23
★ ENTRY ★NPL'21
SRI LANKA · SRI LANKA · LKA'19

+ 28 more · a real digital nomad

Off the clock

Life outside
the launch.

The other half of the story. Friends I've kept for a decade, the wife who kept the lights on, cities that shaped the way I think, and a lot of moments I'd rather not caption.

Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma
Apoorv Sharma