One sentence,
or I don't believe it yet.
Seven rules I run growth by. They're earned, not borrowed — each one costs me something to learn.
- 01
The funnel comes before the brand.
Brand comes after paid becomes predictable. In that order.
- 02
Specific knowledge over generic experience.
"Marketing experience" is table stakes. Knowing why a $80 CAC campaign died in week three because of a creative-fatigue curve nobody instrumented: that's the thing nobody can take off your plate.
- 03
Hire for taste, not headcount.
Three operators with an AI stack out-ship a team of fifteen running borrowed playbooks.
- 04
The idea is still human.
AI makes the testing loop faster around it. The concept comes from someone paying attention.
- 05
One channel, then layer.
Five channels at $1k MRR means you're failing on all five. Pick one. Make it predictable.
- 06
Re-instrument before you re-strategize.
Most strategy problems are measurement problems in a costume.
- 07
Be honest in public.
Marketing content optimizes for credibility over truth. That's why most of it ages badly.