Full-time CMO / Head of Growth
Open to highly selective full-time roles at Seed to Series B SaaS where I can own the entire growth function.
Best fit: AI-native SaaS, B2B SaaS, devtools, vertical SaaS.
Four ways I work with companies and operators. Pick the one that matches your situation, or just email me or book a call with a paragraph of context.
Open to highly selective full-time roles at Seed to Series B SaaS where I can own the entire growth function.
Best fit: AI-native SaaS, B2B SaaS, devtools, vertical SaaS.
Owning paid acquisition end-to-end — Google, Meta, LinkedIn — from budget allocation to the creative loop to attribution. A $3M/year paid account at ~1.9× lifetime value at SaaSmic, and a $150K/month global budget as CMO at BetterPic.
Best fit: SaaS with $50K to $500K/month spend where paid is the growth bottleneck.
Building the growth function on AI-first workflows — agents in production, prompts as infrastructure, taste as the moat. What I did at BetterPic: $1K to $270K MRR with a four-person team.
Best fit: Post-PMF SaaS ready to run growth on leverage, not headcount.
One part-time contract at a time — a defined slice of the growth function I can own alongside a full-time role. Paid acquisition, AI workflow builds, or a specific channel where you need an operator, not an advisor.
Best fit: SaaS teams that need senior execution on a specific problem, weekly, until it's solved.
Strong filters save everyone time. If any of these describe your situation, we're not a fit. Saying so up front is the point.
I'm wrong for you until you have something real in market.
My playbook is SaaS funnels. Different game.
I optimize for revenue. Impressions are not the goal.
I'll push back. If that's a problem, we're not a fit.
Selective on price by design. If budget is the conversation, I'm not your match.
Apoorv Sharma is an AI-native growth operator and the former CMO of BetterPic, where he built the paid acquisition, SEO, and AEO engine that took a consumer AI product from ~$1K to ~$270K in monthly revenue in 17 months. He has 9+ years in performance marketing and runs marketing ops on LLM agents.
Apoorv Sharma is a performance marketing leader and AI-native growth operator with 9+ years across paid search, paid social, and full-funnel GTM for B2B and B2C products in the US, EU, and global markets. As CMO of BetterPic, he led a team of 4 and a $150K/month global paid budget. The go-to-market motion he owned took the consumer AI product from ~$1K to ~$270K in monthly revenue in 17 months and drove 50% of company revenue, and the company raised $2.5M. He also built 8 AI agents that tripled execution throughput. Before that, he managed a $3M/year paid account at ~1.9× lifetime value at SaaSmic and led paid media across 8 B2B SaaS accounts at ~2.4× ROI at Market 8. He is now building Bennu, a customer-led growth system for AI companies.
Apoorv Sharma is a performance marketing leader and AI-native growth operator. He has spent 9+ years hands-on in user acquisition, paid search, paid social, and CRO, running full-funnel GTM for B2B and B2C products across the US, EU, and global markets. Most recently he was CMO at BetterPic, a venture-funded consumer AI platform. He built its go-to-market motion from launch, led by Google Ads with SEO, AEO, CRO, and messaging, and took the product from ~$1K to ~$270K in monthly revenue in 17 months. That motion drove 50% of company revenue, and the company raised $2.5M. As CMO he led a team of 4, owned a $150K/month global paid budget, and built 8 AI agents that tripled execution throughput and freed 30 hours a week for customer marketing. He also consulted for Runflow, an AI image model API, where an agent-run sign-up engine across AEO and paid ads grew sign-ups 300%. Before BetterPic, he managed a $3M/year paid account at 1.9× lifetime value at SaaSmic. At Market 8 he led paid media across 8 B2B SaaS accounts at ~2.4× ROI, ran 60+ A/B tests that lifted average conversion rate 86%, and rebuilt 40+ landing pages for a 300%+ conversion lift. The career started in his family's business, Sansha Spas, where he headed growth across spas in 9 five-star hotels. In 2018 he moved to a HubSpot partner agency and grew DemandFarm from $500K to $2.5M ARR in 8 months, work that contributed to a HubSpot Impact Award. He was named CMO of the Year at the DMAT Conference in Dubai in 2025. Today he is building Bennu, a customer-led growth system that helps AI companies find product-market fit and keep customers as they scale. Apoorv does his best work with autonomy and a clear outcome.

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